° ° ° About our Company ° ° °

Not your traditional accounting firm.

Innovative Accounting can assist you with all of your accounting, bookkeeping, tax strategy, and finance needs!

We believe that innovation is happening all around us, all the time, and we take advantage of the technology that is out there in order to provide a better experience for both our clients and our employees. We are located in Lexington, KY, but we work with clients all over North America. We value training and constantly look for ways to better our staff in the field of accounting, bookkeeping, and tax strategy, which allows us to better serve our clients. We know that compliance and data entry are necessary, but we also realize that we are in a perfect position to be the advisors that small businesses need to succeed.

° ° ° About our Team ° ° °

We strive for the best team

We strive to have the best and happiest employees, so we place a work-life balance as a top priority. We offer flexible schedules, work-from-home options, and profit sharing to our teams, which allows them to find fulfillment in their work without sacrificing their personal happiness. We emphasize training and have required accounting, bookkeeping, and strategy trainings for our team every month — so that they are always prepared to offer the best of the best to their clients.

° ° ° Personal Touch ° ° °

Personalized service for each client and the details that make your company unique.

Each client has a personal bookkeeper and CPA that care for and manage their work from bookkeeping, projects, all the way up to taxes. Having people personally know you and your business help us to provide exceptional service that is individualized to your circumstances, including how you prefer communication, how involved you would like to be, and are aware of the details that make your company unique.

° ° ° History & Inspiration ° ° °

A full service solution for small businesses that went beyond tax preparation and gave tehm the tools they need to succeed, like regular financial statements and budgets.

Bethany started this company a few years ago when she noticed that two things were missing in the accounting field:

  • A full-service solution for small businesses that went beyond tax preparation but actually gave them the tools they need to succeed. This includes basic information that every small business needs like regular financial statements and budgets.
  • An accounting company that respected the personal goals, schedules, and priorities of it’s team.

Innovative Accounting was created to fill both of those needs. We focus on providing small businesses with the same information that large corporations get from an in-house accounting department. We also allow our employees to build a job that fits their life instead of building a life around their job. Our employees are well aware, however, that only by having the happiest clients, will we be able to keep the work-life balance that we value.

° ° ° Meet our Team ° ° °

If you want a partner to help you with your bookkeeping, cash flow, tax strategy, accounting services, and more — you have come to the right place!

Owner & Certified Public Accountant

Bethany graduated from her hometown college, University of Virginia at Wise. Since then, she has worked for large corporations, one person businesses, and small companies. This experience helped her start her own company in 2017, which has doubled in revenue and clients year over year since it’s creation. Bethany loves to travel with her husband…

View details

Client Bookkeeper

Jade Casiano was born and raised in Tennessee. She moved to Lexington, KY when she married her husband 6 years ago. Jade has worked in customer relations, office administration, and office management for the past 10 years. Now she is a Quickbooks Advanced Proadvisor and a bookkeeper for Innovative Accounting. Her and her husband are both…

View details

Client Accountant

Cecilia Machado was born in Guayaquil, Ecuador and moved to the US when she was 18 years old. She attended the University of KY – Gatton College of Business an Economics and graduated in 2006 with an Economics degree. She started her career in office administration of medical practices and then moved to accounting &…

View details

What are you waiting for?

No pressure, no strings. Let’s schedule a time to meet.
Contact UsSchedule a Meeting