Owning a business should give you more freedom, not less.

We take care of your books, taxes, and strategy—so you can stop working in your business and start building a future with it.

What Value can we add to your life?

Peace of Mind

Accurate books and reliable systems

Freedom

Time back through streamlined workflows.

Strategy

Use your numbers to lead.

Wealth

Build long-term value and owner independence.
Schedule a Discovery Call

Who We Are

We help business owners build a business that gives them more freedom, not less.

We’re a woman-owned, fully virtual business based in Lexington, Kentucky, built to help small businesses grow with balance and purpose. We believe that success is defined not just by profit, but by freedom—and it should never require burnout. We’ve built a company that lets us have meaningful work helping our clients, live anywhere in the world, and live full lives outside of work. Our mission is to help our clients do the same: build profitable businesses that truly work for them.

Find out MoreClient Reviews

Why Choose Us

  • We Provide Regular Financial Statements: Regular monthly reporting provide essential data for business owners so they can make better decisions to control costs, identify areas to improve, and grow their business.
  • We Provide Consistent Communication:  We generally respond to our clients within one to three business days.
  • We Provide Advisory Services:  We focus on reporting on where you are now and helping you get the information you need to make better financial decisions.
  • We go Above & Beyond When it Comes to Our Clients’ Security:  In addition to other security measures, we utilize Practice Protect® and Karbon® to provide bank-grade level security.
  • We Perform our Work at the Highest Standards: To us integrity is defined as honesty, consistency, and accuracy of one’s decisions, actions, and expectations – in short, one’s value system.

Our Clients' Feedback

Each monthly bookkeeping client has a personal bookkeeper and CPA that care for and manage their accounting & bookkeeping work.
My company exploded
Google Review

“I tried to run my company for 2 years doing my own accounting and book keeping and it took a lot of time away from actually running my company. Once I switched to innovative accounting my company exploded because I was able to focus on the company. I count say…
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4th year with Innovative Accounting
Google Review

“We’re turning our 4th year with Innovative Accounting and we couldn’t be happier with their team. Everyone on their staff has been a pleasure to work with and they do an excellent job on all of our financials. They are quick to respond with help to questions, go above and…
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Impressive Response Times
Google Review

“Innovative has impressive response times when it comes bookkeeping. They answer all my questions. Highly recommended.” – Rex Gillim, 5 Star Google Review

Cutting edge technology
Google Review

“I first signed with Innovative Accounting “IA” in 2021 to clean up issues I had with my QuickBooks, and was having difficulty getting help from my accountant. IA came in and got everything back to normal, made suggestions on categories, and has been handling my bookkeeping and taxes ever since.…
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Great service
Google Review

“Great service, use really good software, easy reporting and filing.” – Josiah R., Google 5 Star Review

Keeps us up to date
Google Review

“Innovative Accounting is on top of our accounts and keep us up to date on the latest info with the PPP loans and help our company stay in budget.” – Erick G., Google 5 Star Review

They made running my business easier
Google Review

“Bethany and her team of accounting pros took on our business in 2021 after having a difficult time finding a company who could understand and work with the complexity of our company finances. They have helped us grow, restructure our corporation, provided tax planning, and answered all our accounting needs.…
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So much knowledge
Google Review

“Innovative Accounting provides their clients with so many packages and services that small businesses need and can customize to fit their specific needs. Bethany has so much knowledge when it comes to accurately filing, managing and saving money on your taxes. I’ve learned so much from her already. And she…
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Very knowledgeable and experienced
Google Review

“Bethany is very knowledgable and experienced. She cleaned up everything for me and saved me from a big mess. We now use her for multiple businesses and she provides thorough reports that help us tremendously. She goes above and beyond.” – Scott Postlewaite, 5 Star Google Review

Very patient and knowledgeable
Google Review

“This was probably the best tax preparation experience my husband and I have ever had. We usually don’t take the time to write reviews, but the service we got deserves it. The lady we delt with, Bethany, was very professional and informative. We had a lot of questions due to…
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Great Firm
Google Review

“We spent 2 1/2 years thinking we were being well accounted for. Only now are we seeing that this is how it should be done and that there is a lot more to it than what was occurring. Great firm!” – Local Service Based Company

— Michael S, Canada

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— Nikita B, Australia

WOW! Dapibus velit vel suscipit malesuada. Morbi tincidunt, purus sapien consectetur libero, vitae venenatis eros lacus vitae erat. Mauris tristique pretium tristique.

— Sara B, Germany

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Easy reporting and filing
Google review

“Great service, use really good software, easy reporting and filing.” – Josiah Robey

Very professional and quick to answer questions
Google Review

“We used Innovative for a online QBs clean up and year end review. The team was very professional and quick to answer questions. Would recommend and use again. Thanks.” – John Nickels

Best experience
Facebook Review

“Best experience I’ve had working with an accountant!” – Marcelo Casiano

Specialized Services

State-of-the-Art Technology
Integrated Services for Success
Streamlined Data Management
Industry Edge
Industry Edge tools and services tailored for real estate professionals, builders, and contractors—because your margins, workflows, and reporting needs require specialized support.
Tax Savings & Confidence
Ongoing Support & Partnership
Consulting & Advisory Services
Startup Edge
Entity setup, QuickBooks onboarding, and compliance help for new businesses

Real Life Examples

Professional and accurate accounting saves more than it costs.

Wherever you are, we’ll meet you there.

We have the tools and support to take the next step confidently. We believe our services speak for themselves, we don’t believe in pushy sales tactics.

Would you like to find out more?

Schedule a Discovery Call